Musimount Music Festival

Designing an identity system and digital experience for a classical music festival held in the winter in Vermont.

Our challenge was to make the identity unique and showcase the holistic nature of the event through the predominant use of typography. The constraint made it an exciting challenge.

I really enjoyed collaborating with my design partner on this project and bouncing lots of ideas off each other. We worked through this project together remotely but synchronously on Zoom and Figma.

 

Figma prototype ↗
(coming soon)

Project timeline
8 weeks

Scope
Ideation and concepting
Brand identity and naming
Design system
Launch strategy
Visual design
Website
Native app
Prototyping

Team
2 designers

 

Seven notes of music,

seven days of Musimount,

seven classical artist pairings.

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musi_badge.png
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Merch

 
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We included cashmere knits and options for keeping warm, as the music festival would be held during a Vermont winter.

 
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